How not to run a fundraising campaign … and raise dollars in the process.
“How not to run a fundraising campaign: a concise, practical guide how to run unsuccessful fundraising campaigns … and raise dollars in the process!” is an easy to read, light hearted guide to fundraising. Drawing on Ken Lander’s experiences as both a volunteer and professional, the book provides a wealth of information and guidance that can be read in one short sitting.
Designed for time poor people it is an excellent resource for both volunteers and professionals, the experienced and first timers.
The topics covered are:
- Keep the FUN out of fundraising
- People raising
- Small is beautiful – keep the team small
- A dysfunctional appeal committee
- Don’t involve volunteers
- Confuse your keyworkers
- Disconnect from stakeholders and forget the marketplace
- Don’t employ staff
- ‘Thank you’ is a dirty word (or two)
- Governance and management
- Strategy and planning
- Timing
- Databases and computer systems
- Marketing and communication
- Drop the ball
- Other random thoughts
Your e-publication (pdf) will be emailed to you within 24 hours of receipt of payment.
Cost: $24.95 each.
To purchase an on-line copy of the book click here